It's important for a salesperson to have a backbone of steel and a strong constitution. The wise salesperson prepares him, or herself for anything that may happen throughout the course of a business day and is not offended if a customer turns down their proposition, even if they get a door slammed in their face.

How to Deal With Rejection:

The rude customer will go about his day without any regard to your hurt feelings. By allowing yourself to loose your temper, or becoming resentful you will only be defeating yourself. Sadly enough, it just takes some people a little longer to grow up. Some never do. So don't let their bad attitude bog you down in self-doubt, or cause you to hold a grudge because grudges are held by conceited, self-pitying, angry people…and you don't want that to be who you are.

This is the time to call upon your self-discipline and strength of character. Keep a positive attitude and try to find some humor in such situations. You will come up against many different types of personalities in your business life.

Remember back to when you were a child on the playground. Where is the school bully now? If they haven't changed, no doubt they're living a miserable life whether they know it or not. The rude customer may be just having a bad day, or maybe they're a bully who never grew up.

The resilient salesperson doesn't waste their time and energy on such things. They move on to the next prospect with renewed vigor because they believe in themselves, their goods and in their ability to render a real service to their customer.

Don't start your day expecting to get turned down, or to be insulted by your prospects. If you are easily insulted and react negatively towards rejection, maybe it's time to take a look at your "real self." What has caused you to have such low self-esteem? Don't you believe you have a good proposition and in your ability to render a real service to your customer? Are you presenting yourself in a professional manner? Did you say, or do something to bring about this hostility?

How to Deal With Criticism:

Just as it's important to not let a rude customer's attitude, or rejection of your proposition offend you, you should not be offended by criticism of you, your company, or your goods. The trained salesperson prepares him, or herself for anything that might happen and handles these unfortunate events in a professional business-like manner.