Selling to Catering Services by Phone
Most all large corporations have events and need catering services from time to time, this is why catering services need to be on the approved list of vendors for all local corporations. This of course requires some up front work.
The catering company must be on the approved vendor list for the corporation and be recognized by the purchasing or procurement offices of the company. The catering service must have the required insurance and additional insured certificates for the corporation, as well as prove to the company that they can perform once they are hired.
Of course none of this can happen until the catering service calls the corporation on the telephone and sets up an appointment to meet with the human resource director and probably the purchasing department. The best way to get the phone numbers of these people in the corporation is to go to the Chamber of Commerce and get a chamber of commerce directory and also by a Book of Lists.
The catering company should also have a prepared fax datasheet about their company that they can fax to the person after they get off the phone with them. Selling catering services by telephone to corporations is not difficult, but rather the first step in the sales process. If you own a catering service you need to consider all this and make sure you are up for the performance that will be required in the future.
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