Wednesday, July 12, 2006

"Are These Mistakes Costing You Your Business Profits?"

It is hard saying it but it's the HARD fact. Except you fix these mistakes, and right away, your dream of making it online will end up like 95% of internet marketing businesses. In the dot.com trash dump. Another failure!

That is blunt but it is the hard fact. So if you must build a successful online business, you must carefully plan your business strategy to avoid these mistakes.

Always on the look out for what will help me and my subscribers build our businesses online, I'm always surfing the net for the latest strategies and tools. And recently I took a concerned look at what was happening online. And what I discovered is shocking. It appears that a huge lot of those who want to make money online have not learnt any lesson.

A majority of new entrants are sucked in by the hype of making millions without lifting a finger. Still another group of these would-be online marketers are confused. They don’t know where to really start. They have been from one business opportunity to the other. But there is no head way. Others who were lucky enough to start something are stuck half way as they face the realities of the online business world.

In my search I’ve discovered that these groups of people are plagued with the same mistakes. And not knowing it, these mistakes have been their undoing.

In this write-up I present some of the silent killers of businesses online. Look at them carefully and if you’ve fallen into any of these mistakes then do something about it now. If you desire to be successful with your online business then avoid these mistakes like a plaque.

Mistake #1: Not Having a Game Plan

I cannot emphasize this really enough. I know you must have told all the stuff about the tools you must have to make it online. That is fine. But let me advise that what you need most for your online business is a plan to carry you through. Where do you want to go? What do you want to do? How do you do it? How much do you want to make? Who do you work with to achieve your aim?

Make a decision. Decide on your game plan. Without a plan you will remain a rolling stone. Even when you know all the tips and strategies; and have all the powerful tools!

Mistake #2: Not Being Focused

If you’ve been online for a time now, you must have noticed the number of business opportunities and new programs that come flooding the market. You cannot afford to jump from one to the other. That will only bring on more confusion and the heartache. You must know that making money online is not difficult. But it could be confusing if you don’t know what you want and focus on getting it.

I’ve discovered that many of those who want to make it online are in a hurry to make it. They’ve swallowed line, hook and sinker, the hype of quick money online. Because of this they are impatient. They never stay to work their plan. They are always jumping from one bandwagon to the other. You must resist this temptation.

Mistake #3: Not Building Your Own Opt-in List

It is surprising that despite the importance of the list to every internet marketer, many out there still believe they can build their businesses through SPAM. It’s unfortunate. But I know you’re not in that boat. So, if you still don’t have a list, build one. If you already have one, work on growing it. Remember, the money is in the lists!

Mistake #4: Not Educating Yourself

Trends online are always changing by the minute. What worked powerfully a moment ago can become obsolete in a matter of days. Therefore, to stay abreast of the changes, you must continue to educate yourself. Education online is unending. Stay up to date through your business specific journals or newsletters. Invest in educating yourself for that is the greatest of all investments.

Mistake #5: Undermining the Power of Integrity.

Integrity counts greatly online. But it’s unfortunate that many still don’t realize this. Or if they do, they simply don’t care about it. Many online business entrepreneurs realizing the power of the right words can produce a copy that, literally, makes you go grapping for your wallet. But when you receive the product, disappointment is always the case. What you receive is a far cry from what you were promised in the sales letter.

You must realize that doing that only kills your business. One unhappy customer will cause a lot of problems for you. So remind yourself that integrity is a great asset. Build it. It is better to under promise and over deliver than the other way round.

Conclusion

Let me wrap up this article by repeating that you must carefully plan your business strategy to avoid these mistakes. Building a successful business online is not very different from building one off-line. Follow the rules of the game and success is sure. But slip in just one point and you may end up biting your fingers.