Direct marketing is the most dynamic solution today for sales promotion, lead generation, and traffic building, as well as mail-order sales and database marketing. Like in any other industry-related service, associations also govern direct marketing. These associations can also be called partnerships, in which all members advertisers not only advertise their own product, but the products of other member advertisers. This allows all member marketers to enjoy a broad, grassroots audience base.

Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing strategies. Founded in 1917, DMA has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

The association lays down industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. This is a benefit to every member.

The Federation of European Direct Marketing (www.fedma.org/) comprises direct marketing associations which represent every player in the direct marketing industry, from users and service providers to media agencies. FEDMA’s aim is to build the business of cross-border direct marketing, through its extensive network of contacts within and beyond Europe, and by representation within the European Union.