Many small businesses do no marketing at all and that is unfortunate because they should at least do the minimum for instance hiring a company that does direct marketing by mail and sends out those packages of coupons and advertisements to potential customers in areas you know to have your highest level of clientele. How much does it cost?

You might be surprised that direct marketing by mail costs very little considering the number of customers who will come in. That is if you have designed your ad correctly and give them compelling reason to come in and buy from you.

Certain types of companies like video store rentals, dog grooming, haircut places and car washes do extremely well in these types of direct mail advertising pieces. But you would be surprised that professionals such as lawyers, doctors and dentists also do quite well in direct marketing mailings.

Before you choose to save your money and do no marketing at all, you should do the bare minimum and that is a one line listing in the Yellow Pages and a little bit of direct mail marketing to promote your business. If you do not tell customers what you have the offer then you cannot expect them to stop in and buy something from you.