Marketing is a vital and important aspect of bringing customers to your business. While marketing isn't the selling point, you cannot sell without first having attracted a clientele. Knowing how vital marketing is to your business you should always attempt to add branding to all marketing efforts.

Why is branding important? Quite simply branding is when people remember your business name and can associate it with your industry without the aid of your advertisement being present. When advertising online paying CPM for banner ads or even CPC contextual ads there is no better way to ad value to your advertising dollar than by adding branding to all your marketing efforts.

Visually a good branding campaign should start with the logo. When designing a logo make sure it can be read in smaller formats so you can readily place them into any sized advertisement. Making sure your logo allows the reader to see your company name or domain name is very important as well so a good readable font should be considered.

When advertising online, if you have a time sensitive promotion, make sure to include your company logo and make it a prominent part of your ad. Always brand when advertising.

If your purchasing radio ad placements creating your script may prove a bit more difficult when trying to add your company name more prominent in the advertisement. If possible, have your company name mentioned at least three times. A jingle with your company name, providing it is catchy can prove even a method of viral marketing.

In online contextual advertising, if possible, capitalize the first letter of each word to your company to make easier reading of your web address.

In short, branding has the potential to bring many future clients to your door well after you've ran an ad campaign if done right. Brainstorm ideas with your marketing peers and come up with ways to make your ads brand well when you advertise.