Saturday, December 23, 2006

Merchant Account Services

Business that are small, home-based, deal with mail order, or operate online can benefit from a merchant account service. The merchant account service allows the customers to pay for goods in an easy and safe manner, while allowing the business owner to accept more modes of payment. There is a “win-win” for both the customer and the business owner.

The business owner can set up these merchant accounts for a low processing fee. Today, with the advance in the industry and the online business, there are several merchant account providers in the market and each offers similar service with few valued added features.

With more and more consumers today going online to make their purchases or using their credit cards, it would be a wise decision on the part of the business owner to have access to merchant account service. This way he or she would be able to tap into a big customer base.

Having a merchant account service that includes acceptance of major credit cards can increase sales up to 40%, according to studies.

One major benefit that a merchant account service provides the customers is that they are able to process their orders in an easy, rapid, and reliable way. The business owner is able to accept their choice of payment method quickly and easily. Many merchant account service providers now accept personal checks to draw in more customers.

If you want to be able to offer your customers the convenience of making a payment with a credit card or electronic check, you'll have to apply for a merchant account. Before you choose the particular account, shop carefully and weigh your options. Having a good payment processing account can make your business, but choosing a bad merchant account provider can break it.

Internet Business and E-Commerce Solutions

Internet Business

Business on the internet is often referred to as E-Commerce. Some people do business completely through e-commerce. Their customers come from the internet, they do all their communication on the internet, and don't need a real-world store do do any business.

More commonly, businesses have both a storefront and an internet presence. This is often referred to as limited e-commerce. Think of stores you shop at who also maintain a web presence where they can take orders. This is a good example of limited e-commerce.

Almost any business, from large corporations to individual freelancers, benefit from a web presence. A website is a sign of your professionalism. It can be there just for the information value or, ideally, it can be designed to generate leads. A presence on the web shows that you understand today's technology and the customer's need for information. A good website shows customers why they would benefit from working with you.

If you want to be involved in e-commerce, the first start is finding a good e-commerce webhost. With a good host you will be able to set up a site easily and find many options for making your site stand out. It should have auto-responders for your clients, an easy way to make a purchase, and several options for payment. Even if you are only selling one product you want to make it as easy as possible for the customer to buy it.

People turn to the web for almost everything today. If you are not on it, you should be. It's time to start using e-commerce.

E-Commerce Solutions

You know what kind of online business you want to start. Now you need to know more about choosing an E-Commerce solution for your business. Here are some things to look for if you want an all-in-one provider.

Look for a site that offers a wide range of templates. Though you can usually customize templates, you need to start with a variety to choose from.

When choosing an E-Commerce solution for your business, look for one that has a good wizard that walks you through everything. Ease of use is important so you can get your site up fast and professionally and make later changes easily.

Look at the possibilities for importing and exporting data. If you already have a database and choose a vendor that does not allow you to import it, you will have to retype everything. Export capabilities save you that same hassle should you ever choose a new vendor.

When choosing an e-commerce solution for your business, look for hosts who offer a variety of marketing options, payment options for your customers, and automated shipping options. If the client can't pay the way he wants, he won't buy. If shipping doesn't happen quickly, he may not be a repeat client.

Look for a site that allows you to analyze traffic flow. In order for your business to grow, you need to see what kinds of marketing are working for it.

This is just a start of what to look for when choosing an e-commerce solution for your business. You also need to look at such things as cost and customer service. Choosing the right hosted solution can take some time, but getting it right the first time is important. Take the time to choose a provider who will help your business grow.

Friday, December 22, 2006

Medical Power of Attorney

A Medical Power of Attorney gives specific instructions, prepared in advance, that are intended to direct medical care for an individual if he or she becomes unable to do so in the future. Plainly speaking, a Medical Power of Attorney is made in anticipation of a medical emergency. If you are in an accident or suffer a disease or disorder that may leave you incapable of making a sound medical decision, a Medical Power of Attorney permits you to choose in advance who will represent and enforce your interests. The person authorizing the other to act on his behalf is the “principal” and the one authorized to act is the “agent”.

A Medical Power of Attorney should be given to someone whom you trust unreservedly; this is an individual who will be making decisions for you when you are incapacitated, even if you are not on life support or terminally ill. However, an agent does not have the authority to act until the principal's attending physician certifies in writing that the principal is incompetent.

A Medical Power of Attorney is not legally effective unless the principal signs a disclosure statement that he or she has read and understood the contents before signing the document. If the principal is physically unable to sign, another person may sign the document in his or her presence and at his or her directive. Two qualified witnesses, who are competent adults, must witness the procedure. At least one of them must not be related to the principal, the principal's attending physician or the attending physician’s employee, entitled to a part of the principal's estate, an individual who has a claim against the principal's estate, or an officer, director, partner or business office employee of the healthcare facility.

An individual may revoke the Medical Power of Attorney by notifying either the agent or the principal’s health care provider of his or her intent to revoke the document. This revocation will take place regardless of the principal's capability to make sound medical judgments. Further, if the principal executes a later Medical Power of Attorney, then all prior ones are revoked. If the principal designates his or her spouse to be the agent, a divorce revokes the Medical Power of Attorney.

Venture Capital Investors

While evaluating the profitability of venture capital investment proposals under the capital budgeting techniques such as Net Present Value (NPV) and Internal Rate of return are used. It should be noted here that these sophisticated methods use the “cost of capital” as the criterion to accept or reject an investment proposal.

Under the NPV method, the cost of capital is used to discount the future cash flows, whereas under the Internal Rate of return method, the cost of capital is compared with the calculated Internal rate of return in order to determine the efficacy of the capital investment proposals.

The minimum required rate of return that a firm must earn on its investments in order to keep the present wealth of the shareholders unchanged or keep the market value of the firm’s equity shares is referred to as “cost of capital”. In the context of evaluating the investment projects, cost of capital refers to the discount rate used for evaluating the desirability of the investment proposals.

Cost of capital plays a crucial role in the sphere of capital budgeting decisions. It serves as an important basis for financial appraisal of new capital investment proposals. For instance, the cost of capital is compared with the discounted rate of return to determine whether the proposed project satisfies one of the minimum acceptable standards. The expected rate of returns on a project must be greater than the cost of capital.

If the cost of capital of a firm is known, it is possible to make a fair estimation of the amount of risks that is involved in the company’s investment projects. For instance, if a firm were required to pay more than the market rate of interest in order to procure funds from the investors, this would show investors that the earnings rate of the firm is moderate or less and that the firm has limited opportunities to develop in future.

Thursday, December 21, 2006

How to Balance Internet Marketing with Home Life

Working at home has its own challenges that differ from working moms and dads who leave home each day and enter the business world separate from their residence. It doesn’t matter if you’re a work-at-home parent or if you don’t have kids, the challenge remains in the fact that you are solely responsible for the running of your Internet marketing business, so it needs to be done efficiently.

Parents are often plagued by more work at home pitfalls than those without kids, just because kids bring a new element into the mix that stirs up more opportunity for interruptions and sometimes means less space is available for the work area.

The first thing you want to do when trying to balance your home life with your Internet marketing business is carve out a space that is dedicated to your ‘net marketing endeavors. It doesn’t have to be a lot of space – as long as you have a corner spot to place your computer and other online accessories that you use.

It’s best if you can have a space where you can go to work on your Internet marketing ventures without distractions, but this isn’t always possible. If the noise is too much, you might consider setting off-peak hours, such as working only when the rest of the household members are in bed and you can concentrate on what you need to do.

Many Internet marketers love the flexibility they have in working from home and on the ‘net. If the kids have a soccer game, you’re free to shut down the computer and take off on a whim. If your spouse wants to take off for a weekend, then being an Internet marketer allows you to take your laptop with you and log on to check in from anywhere there’s an Internet connection.

If you’re just now considering an Internet marketing business, and want to find an option that will deliver the most balance to your home with the least amount of intrusions, then you might consider affiliate marketing.

Affiliate marketing is one Internet marketing option that lets you simply work on driving traffic to someone else’s site. You won’t have to worry about setting up systems, creating a product, or dealing with outsourced services.

Even if you do create your own product, you should know that once a launch is complete, the system should allow for more balance because information products are more or less automated. Your site is set up to automatically process orders and deliver the buyer to a landing page where they download the product. Balance will come about through time, so take al precautions to automate your systems and outsource tasks to others.

2 Step Marketing

Do it Right.

I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.

I did call. I got the information, had my questions answered and ordered my long distance service changed. The company who offered me the long distance service was using a time tested 2 step selling process:

Step 1. Generate a lead - Get me to call their 800 number.

Step 2. Provide the requested information - Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.

What's So Good About 2 Steps?

It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale). You aren't getting the prospect or existing customer to part with any money just yet.

You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales. This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you. You can then recontact the one's who you didn't complete a sale with when they first inquired, preferably until they do buy from you.

IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering. Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.

The Most Effective Use of Postcards:

The purpose of your postcard's message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.

Your message needs 3 parts to be most effective:

1. A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings).

2. A good reason for them to contact you NOW.

3. A simple, easy way for them to respond (an 800 number for example).

Wednesday, December 20, 2006

Driving Your Business with Business Cards

Business cards are among the tiniest material that you can hand out to your clients. They significantly represent your business and speak for you even without your existence.Driving your business through the business cards that you distribute is a challenge that every business must face. This is because, through the cards you distribute you can tell how positive they were in accepting your business card prints.Tired of a trashed business card print, create something new for your business card prints. Mainly the following are the factors that you can lean to if you want to be recognized and make your cards worth keeping.1.Full color business cards are an effective means of grabbing the attention of your clients the color that you apply matters. Commonly printing companies make us of the four color process printing. This process involves the combination of the standard colors and resulting to have a more vibrant and brilliant prints. The more attractive your material is the more confident you are of making your business recognized.2.The contact information – detailed information about your business can help your clients easily locate for you. Given your name, company name, address, telephone number and e-mail address your clients will be driven to easily contact you.3.Paper stock – the paper stock of your card must be durable enough to stand against wear and tear. The cards must be durable since you are distributing your card by hand. A 14pt. gloss cover is the one ideal to use.4.Coatings – to keep your cards away from moisture and being crumpled the coatings can prevent them. These coatings may bring a shiny and brilliant end finish making your cards look more sophisticated and brilliant.Given the fact that business cards are good for starting your business, you can easily invest to keep in touch with your clients. Thus working out to come up with quality, informative and attractive prints will keep your cards away from being trashed. Driving your business with business cards can be a big means of generating an identity in the market. With this the marks that you leave will be easily identified by your readers and look for them when they want to go for your services.Thus in order for your cards to be brought in homes and offices, they must posses the quality and informative details about your business. With the business card that you distribute you are able to make a good start for your business.

The Beauty of Custom Printing

A business will not be effective in marketing without using any promotional material. Promotional materials come in various types. They are different depending on what the purpose is of using them. There are also several ways on how these promotional materials are printed. This pertains to the different processes used for printing them. One of the most important services in printing quality marketing aids is the custom printing approach. This is a ground-breaking printing service that offers vast options for the fruition of unique and personalized printing products. It’s the most creative means to get in touch with your potential customers because you have the opportunity to print whatever you like. Now custom printing is getting better and easier. You can have the chance to select from numerous designs and give details about the color that you like. There are limitless possibilities. With custom printing, you can have your marketing materials be printed in beautifully detailed features and make it look more effective in catching the attention of prospects. In general, it’s very possible to generate a buzz for your business in that instant. Custom printing is the printing service that allows you to put some personal touches on your print and heighten your marketing potential. What’s in custom printing that makes people crazy?Well “crazy” here does not literally mean that people actually go mad when they have their marketing aids be custom printed. What is implied by “crazy” here is that people who opt for custom printing come back to have their next printing jobs. Custom prints give emphasis to several printing options that are in accordance with everybody’s tastes. Customized printed business documents and marketing materials make your prints look more professional. You see the beauty of custom printing lies in the fact that you can personalize your documents to whatever you want and you need. When it comes to cost effectiveness, custom printing services are not that pricey. You just need to look for the right printer who will do the printing job. You can prevent high cost of production by doing some research about the printing providers that are offering the appropriate solutions for your printing needs. There are lots of online printers at hand. So choose the one that suffices your needs on a cut-rate price. Personalized prints of your logos, business cards or postcards are achieved without difficulty when you have the suitable custom printing services on hand.

Tuesday, December 19, 2006

MLMs: How Do You Sell Your Product AND Build Your Downline?

Network Marketing businesses are a perfect illustration of the American Dream. With a minimal financial investment and a lot of sweat, you can build a very profitable business of your own.After deciding to start a MLM business, how do you know which company is the best fit for you? My advice is to ask everyone you know, especially business experts and people who network a lot. You need to feel a passion for the product, but it also needs to be a great business opportunity. Also, if the representatives claim that you can earn a full-time income working part-time, I wouldn't believe it.One important consideration is the support coming from your upline. For example, if your organization offers a monthly coaching call or weekly status meeting, that's a good indication that they want you to succeed.Also, if ALL the emphasis is on creating a big downline and almost no effort placed on selling product, I find that business model suspect. The fact is, nobody gets paid if there is no exchange of goods for money. If there is never an exchange of goods for money, the company may be dangerously close to being a pyramid scheme, which is most likely illegal – at least in the U.S.Once you have picked a company you feel will support you and who offers a product you can really believe in, then what?Starting a MLM business isn't that different from any other business. You need to learn about the product, the company and the industry (including your competition), and you need to learn all the components of how to manage a business. This last one is far more difficult than the rest!You must figure out how much you have to put into this business – time and money. If you have 20 hours per week and no money, you might just consider getting a part-time job instead. It will be awhile before you can expect to have an income – just like other businesses.I recommend that if you need an income right away, you need to have 24 months of living expenses saved, plus a few thousand to invest in marketing, before you consider starting any new business. The old adage "you need to spend money to make money" really is true to a certain extent.Building a customer base and also a downline are time consuming and take a great deal of effort and business knowledge. For example, if you plan to use networking as one of your marketing strategies, you need to know where your target market is and go there. In addition, once you find the right place to network, you need to only focus on one of your businesses – either selling product or building the downline.It is a bad idea to try to do both at the same time – in essence, you are selling two distinctly different ‘products'. For each networking location, pick one or the other to promote and stick with it consistently. Define the benefits of either your products or owning your own business and make an emotional connection with your target market.Many people approach their network marketing business as being different than other businesses, like a franchise or other service business, but the concepts are the same. You still need a target market, you still need to spend money on your marketing and you still need to work a lot of hours in order to get the payoff – if you want to make money, that is.

4 Tips To Boost Viral Marketing Traffic

Viral marketing. The phrase seems like a thing you like to keep off at all charges. That’s as far away from the truth as you can be.Viral marketing is really one of the most productive, inexpensive and consistent means of driving targeted traffic to your website. It’s been around longer than I – and in all possibility you – have been on the Internet and is one of those sure means of online marketing that make a win-win situation for each one included.When I first discovered Viral marketing (it wasn’t being named Viral marketing back then) it was an exciting new way to, in reality, get word of mouth traffic. Greeting cards, freebies and tell a friend scripts were all the rage and each reputable online business owner had at least one of the three going for his or her business. As with the majority of things on the Internet, the technique exploded, combusted and more or less dissolved.I say more or less, because while it was no longer the most ‘common’ method to get traffic, the smarter business owners knew that it was a secure and consistent technique to be referenced traffic. That’s true. The huge capacity of Viral marketing lies in the fact that most people who receive a link or email from their associates will, as a matter of fact, bother to open and read the email – and in all eventuality go to the site as well.The online business owners who wanted to remain the long run admitted this and utilised it for all it’s worth. And to them, Viral marketing technique a steady stream of referenced visitors who are already predisposed to confide their web site.So, what is it that really creates a good Viral marketing campaign?As with any other manner of promotional technique, there are some factors that are vital to the success of your Viral marketing program.1. Make a great product. Well, really. That’s the first rule of any prospering business – online and offline. If you don’t have a notable product then how in the world are you going to convince people to take it? A notable product also builds it that much easier for people to tell their pals about the website.2. Provide a lucrative freebie to users in exchange for referring some friends to the web-site, signing up for your newsletter or only in exchange for a chance to email them some promotional offers. The freebie can be a PDF report, a CGI script, an ebook, a white paper, a tutorial, a video, an audio – anything that you can think of that would interest your target audience.3. Make certain that plenty of links back to your web site are embedded within the freebie. Links back to the website might be to other information that can interest the user or to the product if you are delivering one.4. Produce a buzz about your viral marketing campaign. Yeah, well. Even a viral marketing campaign needs *some* traffic to get moving! Speak about your giveaway in online forums, blogs and all over the Internet. Here’s where most business owners do the fault. They don’t see that every marketing campaign requires the initial impetus to start. Once the first traffic goes to your web-site, the marketing campaign will take over and create a snowball effect.One great thing to do is to permit everyone to spread your freebie on their site provided they keep the information just as it is – including the credits and links. You can also give them resell rights if you have an affiliate program.

Monday, December 18, 2006

The Condensed Lift Tables Buyer’s Guide

Lift tables are used to raise and position materials for a worker in such a way as to reduce potential injuries in a wide array of industries. Lift tables are designed to impose proper ergonomic principles into common work functions, and thus the selection process of this equipment is very important to achieve the maximum benefit of their application.
By following the few basic steps outlined below, proper equipment selection can be easy to understand and achieve.
Step 1: Identify the characteristics of the materials being handled.
How heavy is the entire load that is in need of being positioned? Models commonly support loads ranging from 1,000-6,000lbs in 500lb increments.
What are the dimensions of the entire load? You will want to select a lift table top size that supports the majority of the load, while being careful to not get a table to small for stability sake, or too large whereby the top may overhang the load to such a degree as to force workers to have reach.

Additional considerations include: How will the load be placed on and off the equipment being selected? If the load consists of individual items what is their weight and size?
Step 2: Identify what exposures to workplace injuries exist in the work area.
How often will the operator be required to lift a load? The more items an operator handles the more likely RMI (repetitive motion injuries) are to occur. Thus the more repetitions of a job task the more exacting you will want to be with ergonomically correct placement. Electro-hydraulic lift tables typically provide the most exact product placement versus weight sensitive devices or pneumatic models, which often neglect variability in operator height or item dimensions, variable weights and move inconsistently making it hard for the operator to place the load correctly.
Additional considerations include: How far will an operator be required to reach to retrieve or place a load? How far will an operator be required to carry a load?
Step 3: Identify the characteristics of where the work will be done.
What physical restrictions may hinder proper access to the equipment? Typically a lift table will take up only slightly more space than the load it is handling. However, certain design concepts may take significantly more floor space, which without proper consideration can lead to additional hazards to the operator.
Additional considerations include: Are their any special environmental variables that may effect the equipment? Where can operator controls be placed in the work area? What power supply is available in the work area?
Step 4: How to select a lift table that will perform.
Can the unit be tailored to meet my specific application? Many manufacturers have moved toward mass marketing lift tables in national catalogs and over the Internet. While this has created many benefits, much of the necessary tailoring required to meet the ergonomic criteria of a specific application has been lost in the pursuit of more streamlined manufacturing. If an application dictates specifications outside standard configurations, seek out a manufacturer that will supply a lift table to meet your specific needs. Only then will you truly reduce the exposure of potential injuries, which is time and money well spent.

What is Lead Generation?

Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.
Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential customers. Some techniques commonly used for lead generation are direct mail, telemarketing, requests for proposals, requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done correctly, each of these methods will generate a list of interested potential clients for the business.
Advertising is perhaps the most obvious way to generate leads. People who respond to a company’s advertisements often become customers. Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have. For example, if a city asks for a bid on a project from a construction contracting firm, then the contracting firm has generated a lead.
Requests for quotes are similar—for example, car insurance companies offer free rate quotes. When the potential client asks for the quote, they give the insurance company information about themselves that the company can then save for future use. Direct mail is when a business sends out fliers or brochures to a large number of people in the hope of attaining new customers. When a business has employees make cold calls to a list of people, they are telemarketing. The business hopes that some people will listen to the callers and become interested in the business. Trade show demonstrations and seminars are designed to appeal to people who are already interested in the business’s product.
The business always tries to present itself as better than its competitors. Referrals are common in many types of business. Some firms use personal information to make lists of potential customers to be sold to interested businesses.
Generating leads is a vital part of any sales related operation. Without knowing who may be interested in their products, companies would have no idea how to generate revenue and would have to rely solely on repeat business from existing customers.

Sunday, December 17, 2006

Business Card Templates

If you are starting a new business, then it is possible that you do not want to increase your expenses by hiring a designer to make your business card. Besides the dollars, you probably do not have so much time to spend on this activity. What you can do instead is get on to the Internet and look for business card templates. The numbers of designs you will come up with will astonish you, and also quite satisfactorily meet your requirement. While the simple ones are usually free of cost, and can be downloaded onto your system easily, you might have to pay for the more stylish ones, such as raised ink cards.

Business card templates are ready-to-use designs on A4 size paper. You can insert your name, designation, company logo and other information onto the card template, in the designated areas, and replicate it across the 10 spaces marked for each card. A single page will allow you to print 10 cards.

Most business card template websites have a gallery of designs you can choose from. You can chose between the four over zero, four over one, or a four over four formats. All you have to do is download the one you like, customize it as per your preference and print it using the right kind of paper.

These templates are usually available in Quark, InDesign, Pagemaker, FreeHand MX, Illustrator, Corel and Photoshop. You can download the template in a format that is compatible with your software. Besides ease of use, if you have a template that you can operate, then you will not worry every time you change your phone number or want to promote a new website. You can simply open the template, make the quick change and click on Print.

Owning a Vending Machine Business

The first thing to consider when starting your own vending machine business is that it is not for slackers. It takes work. Just because you are going into business for yourself, will have no boss to deal with, and pretty much determine your own plans, that doesn’t mean the vending machine business is easy money.

Assess your financial situation. How much money will it take to start out? Before you mortgage the house and buy a hundred vending machines, start with one or two and see how things go.

Pick a good location. Don’t go through a location finder; they will charge you a fee, and their information is often useless. They might pick out a place that’s in a rough part of town, or they will pick a spot where the people you need to deal with are difficult. It is a better idea to scout out territory on your own. If you have or know any kids, ask them where they think there should be vending machines. Places where people have to stop and wait are a good option – they will be more inclined to buy after looking at your machine for a minute or two. Pick one or two good spots, talk to the owner, and decide on the perfect site for your vending machine. Make sure there is an electrical outlet nearby.

It is a good idea to offer the location owner a flat monthly rent rather than offering a percentage of the profits. If your machine does well, and starts pulling in a substantial amount of returns, the location owner may be tempted to kick you out and buy his or her own machine. That monthly rate will be determined by a number of factors, including what your vending machine contains (gumballs, candy, snacks, soda, coffee, food, toys, etc.), how popular its contents are in that location, how much space your machine takes up, and what type of business your machine is located on or in.

Once you have found success with one or two locations, roll over some of the profits into buying other machines. Be sure to stop by regularly to refill empty products, throw out expired products, fix any mechanical problems, talk to the site owner, and, of course, get your money.