Folders are normally used to store important documents. But the role of folders doesn’t stop there. A presentation folder has a great part to portray in improving the growth of a business. Though most people use it to organize documents still it has become a great marketing tool that any business should not ignore.

Normally you can see that the presentation folders are used to deliver very important documents such as brochures and letters. Basically, the common term for presentation folder is pocket folder. It is labeled as pocket folder for the reason that it has pockets inside it. Sometimes it is referred only as folder.

You see the significance of a presentation folder is undeniable. It can add an impact to your corporate identity whenever you have a meeting or there’s something you want to deliver to your potential customers. By using folders as a primary tool for your marketing campaign, it only implies that you really want to maintain a professional image for your company. Remember a professionally-designed folder is what people used to keep.

There are many uses of folders. But you must take into account that a folder will not be effective if it’s not designed properly. In view of that the folder should have a very compelling design to attract the attention of the prospective clients especially in important business meetings.

Bear in mind that the design of the presentation folder must given utmost attention. Among the features that you should consider the most is the life span of the folder. This implies that you should choose a versatile type of folder. It should be Versatile in the sense that you can use them with sales sheets, business reports, business cards, and other presentation materials.

If you your business to improve and get a hold of a corporate identity, presentation folders is the appropriate means that you should go for. You can make your folder very effective by using the right paper stock. A second-class paper is an easy on the pocket choice but the quality is not as good as that of the first-class paper stock. So when you choose a paper stock you should pick out the one that matches the purpose of your folder. It’s also ideal if you consider how many elements would you like to include inside the folder. How about the life span of the paper? Will it give the folder print a longer life?

Moreover, when it comes to the designing part, it’s best if you would keep the folder simple. A clean folder reflects a very professional for your company. You can make your folder look more personalized by adding some components such as CDs, pockets, business cards and many more. But don’t overdo the customization for it may ruin the main goal of your presentation folder printing project which is to provide information to wide-ranging prospects.

Making money online could not be any easier than what it already is. Are you new to online marketing and trying to make some cash but are finding it hard to understand and do everything that you read?

If you are I am sure you are overwhelmed with all of the information available on how to make money online. However most of the information you will have read will be useless and just a sale. I have been in your shoes and my head was swimming with information overload and that is why I have decided to write this article to show you how easy it is to make money online.

This method is often described as the bum marketing method..Meaning that even a bum could do it.

So... Lets get started

1. Register with http://www.clickbank.com

Clickbank is an affiliate centre. It contains lots of info products that you can sell and earn a commission. These products are on all topics imaginable and in most cases you can earn a commission of 75%...

So this means that you do not even need a product to sell..You do not need a website...You do not need money to start out....All you need is your pc and your internet connection.

2. When you have registered with clickbank you now need to decide on the type of product that you are going to sell. When you have selected the product you want to promote you need to have a think of KEYWORDS that would be used to search for this product.

Now...for example...If your affiliate product is on how to make money online, the KEYWORDS that people would use to search for this product would be...

make money online how to make money online fast google income work from home make money online quick etc etc....

3. Now that you have your list of keywords you need to sign up for free again with google adwords. When you have setup your adwords account you need to create an add that will sell your product. These adds are placed along the side of google search bars. Your add must be catchy and attract attention to web searchers and must also relate to your keywords.

4. Set your campaign level and your add will run automatically. As you have decided upon keywords you are getting targeted traffic to your site that will be willing to pay for your product.

If somebody types in your keyword in the google search bar, your add will be displayed throughout the day and you will get traffic and sales.

5. This is the most important tip that I will give you. If you do not see money coming in within the first hr be patient. A good way to test whether a product is going to be a seller is to use the following rule...

You should make at least one sale for every one hundred clicks on your add. If you have not made a sale by 300 clicks then you either have the wrong key words or the product you are promoting is not good.

Never give up and keep trying. Think of it in numbers...If you get 300vistiors in a week and make 3 sales a week then that could be earnings of $150 per week depending on the amount of commission on the given product.

The word viral has many bad connotations. It conjures up thoughts of corrupted hard drives and viral infections. In fact, if ‘a viral’ was some sort of person or clan, there’d be trouble to pay. The very word sounds vile and disturbingly suspicious, such as the mention of Cockroaches for example. Yet, just like these pesky fellows viral components have benefits. Even though cockroaches are considered disgusting and ‘vile’ they are a delicacy in many cultures, and have proven to have great nutritional value, like beef, chicken or shrimp. As for adding a viral component to an email marketing campaign? Even though the term viral marketing seems somewhat dodgy, it can boost response rates.

Viral marketing is simply defined as getting recipients to do your marketing for you, by forwarding your message to their friends and associates. This can allow for exponential growth in the number of people who are exposed to your email marketing campaign. Although Viral component can also create some major problems, there are ways to run a smart, headache-free campaign, in order for you to avoid pessimistic reactions and gain an excellent return on investment, as your subscribers help you reach a targeted group far past your intended audience.

In which ways can viral components benefit your email marketing campaign?

Creating a viral email marketing campaign is technically tricky. It also requires some sound understanding of marketing and advertising principles in order for it to be successful. A classic example of highly effective viral marketing is, Hotmail. Hotmail has been able to use their own service (free email) to convince other people to signup for the service by getting people to use the service itself. They’ve achieved this by appending a simple but effective advertisement (“Get your own free Hotmail email address”) to the bottom of every message they send. By making the very act of using the service spread the word, Hotmail has become one of the most successful examples of viral marketing to date.

Grow your opt-in list

Convince users to forward your email, with a sign-up offer. This will encourage new signups and possible even match those signups to the readers who did the original forwarding.
Increase your brand exposure

To start your process of giving your brand exposure, encourage users to forward your email/s. This will help your brand go farther and give constant and greater exposure.
Drive website traffic

The more people who receive your email, the more people will see and click on the link that takes them to your website where they can be exposed to product information, cross-selling, sign-up offers, etc.
Design loyalty programs

Viral email tracking systems can help you acknowledge or reward those special people who help you grow your business. This will stand you in good stead especially as far as future campaigns are concerned.
Generate revenue from advertising

If users forward your email that contains an ad, more people see or click on the ad. These can translate directly into revenue.
Generate revenue directly from the email
If your email contains a "buy now" button, you can directly correlate forwarding to revenues. The more your email is forwarded, the more likely you are to increase revenues beyond the original list's potential.

Keep in mind; it is possible to measure the extent to which an email message travels among people, and its effectiveness among new generations of recipients. Sophisticated email marketing software solutions enable you to embed customized "forward to a friend" and "subscribe now" links within an email campaign, and thus track the number of times the email is forwarded and whether that referral resulted in a new subscriber to the list.
The term is called "viralocity" (taken from "viral" and "velocity") which describes the rate and speed at which an email is forwarded from person to person. It is becoming increasingly apparent that viral email marketing works. Almost every campaign can gain greater exposure by making it easy for recipients to do part of the marketing for you. For example, an email sent to a contact list of only 20 people could potentially end up in the inboxes of hundreds, thousands, or even millions of users. Simply apply a few viral techniques and allow this powerful online marketing formula to rocket your email campaign to new lucrative height.

Taking online surveys is no sweat if you know where to find them. Do a quick search online and you will find thousands of sites offering this opportunity to every one, but finding one that will actually pay and pay on time can be a challenge. You can profit simply by answering the questionnaires paid survey sites send to you and being as honest as possible with your replies. It really does not take a genius to make it happen.

I'm sure you have heard that it's possible to make a good sum of money do online surveys. One might ask if it is possible. Yes, but in the magnitude some paid survey sites claim to be.

Paid survey sites are not a get rich scheme, contrary to popular belief. Sure, because of the volume of work that might come in at good days, you would think that you're earning a lot. In reality the amount paid per survey might be low, so even if you did surveys for a month or two you might be able to save up for a costly purchase.

Also the topics of surveys you receive is not you call. You will end up doing surveys on subjects in which you might not have any interest, (but which marketers think belong to your particular demographic). But if you're really bent on earning something out of this endeavor, then, by all means, go on.

Online surveys will come everyday. During certain times you might have to wait a while until they come in. During the bad days, they will trickle in. To avoid this situation, sign yourself up to a number of sites. Seasoned paid survey participants do this all the time. And while it has yet to guarantee gargantuan earnings, it is a good technique so don't stay idle. Again, paid survey sites are not a guarantee that you will have a steady source of income. So don't expect too much. Just go with the flow.

The possibility to track users using flash is relatively new. It is available from flash player v6. The possibility to use flash tracking on classical (i.e. without flash) websites and it's high reliability, makes it a compelling competitive advantage for online marketers.

Standard tracking software (used to track ROI, affiliates, visitors etc) typically relies on classical cookies. This method is already a bit antiquated, and has several drawbacks:

1. Significant amount of users delete their cookies(and thus cannot be tracked)

2. Cookies cannot be tracked between browsers

Jupiter Research report from 2004 says that "as many as 39% of internet users may be deleting cookies on their primary computer monthly". Therefore with this method, you never know for sure what income each marketing campaign generates. Reliable tracking is also crucial in affiliate programs - affiliate software that tracks 95% to 100% of your visitors brings more sales to your affiliates. Affiliates really get commission for every single customer they referred to your website. Affiliate program is thus more motivating and honest towards affiliates - which is considerable advantage over other programs.

Flash tracking can be included into your website easily by adding short piece of HTML (include of JavaScript library) to your pages. All types of pages can be tracked: starting from static HTML to pure flash websites. It can be integrated with your online payment gateway, shopping cart or payment processor.

Accurate tracking is also important for PPC/CPM, banner or link exchange marketing.

As for PPC, competition is getting stronger year by year and profit margins from PPC advertising are tightening. Marketers need to know conversion of each campaign. With classical tracking and tight profit margin you can never be sure whether you are losing or making money. Although big PPC ad publishers such as Google or Yahoo offer conversion tracking, it is much more effective to have own system that tracks reliably and allows you to compare different PPC campaigns immediately (without having to login into another merchant accounts).

As for the other marketing, there is usually no implicit tracking involved. This can result in cost-ineffective ad campaigns or non-profitable partnerships.

FLASH TRACKING - THE TECHNICAL BACKGROUND: Tracking by flash utilizes local shared objects, so called "flash cookies" to store data on visitor's computer. Default settings allow to store 100kb of data without prompting the visitor. Flash cookie can only be read from domain that set the flash cookie. Flash cookies are stored in special directory within .sol files. This creates another huge advantage over classical cookies - flash cookies work crossbrowser.

To achieve best results, marketing software vendors need to combine classical tracking methods with new ones to ensure maximum accuracy.

Flash tracking will work only for those users who have flash player installed on their computer. According to Adobe, vendor of Adobe Flash Player (formerly Macromedia), flash player penetration (capable of tracking) is 97.2% in so called "Mature markets" (US, UK, France, Germany, Japan) and 93.9% for "Emerging markets"(incl. China and South Korea).

Flash tracking is present and future of online marketing for ROI, affiliate tracking and personalization. It is available also for small and mid-sizes of businesses. Until internet offers other options, it is the best way to understand your traffic and advertising online.